
I imagine this is a family-operated business. This is a delicious bakery that serves an array of cookies and other edible delights. Their bakery's signature flavor is SUPER SWEET! I'm a fan, but if you're looking for something with subtler flavor dimensions, I would say seek elsewhere. Their cakes are well-priced, to the best of my knowledge, for the features offered. Then again, I'm not an expert with bakery prices. You be the judge. For $29.99, you get a round or rectangular cake of average size. Your flavor choices are: lemon, chocolate, or marble. Some designs are included with the price, as well. Such is the case with the flowers in the photo. A maximum of five words are complimentary. The first time I went there, I bought an outrageous amount of 9 8 x 8 x 2 inch square cakes. It was worth over $100, so I was given a 10% discount. The woman taking my order wasn't sure if she had an 8 x 8 cake pan and made a phone call to make sure before placing my order. I was also offered complimentary desserts. When I came to pick the cake up, they were exactly as I asked: plain, chocolate cake. The bakery opens early, takes my order efficiently, charges me as I should, has my cake ready when they specify, and it looks exactly as it should. I've read many negative reviews about their wedding cakes, that their skills can't master the more advanced desserts. I've never purchased anything elaborate, but it doesn't surprise me. If you walk into the bakery, you'll notice how standard this bakery is. Their photos don't suggest that they can master anything beyond birthday and corporate cakes. To me, I associated the outdated look with the heavy sugary flavor. I'm actually rather surprised that people were shocked by the typical heavy flavor that a lot of traditional bakeries offer. As much as I like this bakery, I want people to get the kind of desserts they want. So, let me warn you that this bakery is sweet and basic. If you're looking for something lighter, more modern, or advanced, seek elsewhere. Now, on the other hand, if you're seeking a basic bakery with the traditional sweets, check this place out. The desserts displayed give an accurate intensity in sweetness, so I would recommend taste testing it before spending money on a customized cake. If you find the dessert too sweet, the same reaction will probably apply to the cake. I love the German cake!
Frederico's Bakery
1810 E. Colorado Blvd.
Pasadena, CA 91107
(626) 795-5651
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